Get found
Can people identify your service from the page title and heading?
A clearer path from visitor to customer.
Know what to fix on your website. Start with the evidence.
Get a free, prioritized website action plan: what the automated checks observed, what to fix next, and how to verify the change.
Free preliminary technical findings. No website login needed. A contextual review of your business is a separate, optional next step.
Make the next step easier to take.
An unclear service page. A contact link that is hard to find. An estimate with no next step. Start with the question that sounds familiar.
The scan checks technical signals on your public page. Understanding what happens before and after an inquiry needs your business context and a separate review.
Get chosen
Does your page explain who you help and what to do next?
Make contact
Is there an obvious way to ask a question or request a quote?
Follow through
Who owns the reply, the estimate, and the next step?
Bring customers back
When is a useful, welcome follow-up appropriate?
Measure the change
What evidence would show that a fix helped?
Evidence. A practical fix. A way to check it.
Example action plan · three illustrative fixes
These are example findings, not results from your website. Your priorities depend on the checks returned; a scan may find fewer issues or be unable to fetch a page.
Make contact discoverable
- Observed evidence
- No phone or email link was detected in the fetched HTML.
- Suggested fix
- Check the rendered page. If contact is hard to find, add a clearly labeled link near the main action.
- How to verify
- Try the link on a phone and with a keyboard, then run the check again.
Give the page a useful title
- Observed evidence
- The fetched page had no title element.
- Suggested fix
- Add a concise title naming the service and business.
- How to verify
- Check the browser tab and page source, then rescan. Search engines may display different wording.
Make the main heading clear
- Observed evidence
- No H1 heading was detected in the fetched HTML.
- Suggested fix
- Review the visible heading. Use a descriptive main heading that explains the page.
- How to verify
- Inspect the heading structure and rescan to confirm the change is detectable.
Technical scope: reachability, HTTPS/TLS, metadata, headings, contact discoverability, and fetch timing. A single fetch does not establish visitor behavior, Google reviews, real-world page speed, or lost revenue.
From a website check to a considered next step.
Check your public page
Enter your website. The automated scan attempts to fetch the public URL and shows the technical observations it can make.
Choose the next action
Read each finding alongside its evidence and verification step. Confirm anything the automated check could not establish before changing your site.
Add context if you need it
Optionally request a separate review of your customer path, goals, and existing tools. A request does not mean that review is complete.
Implement and verify
Use the plan with your team, or discuss a scoped ROIzilla project. Check the change and agree how any business outcome will be measured.
A better website is a start. A better customer path is the goal.
Make inquiries easier
Clarify the service, simplify the contact path, and test the handoff.
Give follow-up an owner
Define who replies, what happens next, and when a reminder should stop.
Make repeat contact useful
Plan relevant follow-up around customer needs and permission.
Know whether the work helped
Choose a baseline and track agreed measures, from valid inquiries to booked work.
These are implementation goals, not scan results or promised gains. Technical checks can confirm a change; business outcomes need a baseline, connected data, and time to evaluate.
Explore solutions by outcomeStart free. Scope the work when you are ready.
Website scan
FreePreliminary technical findings and suggested next steps.Implementation projects
Around $5,000General guidance for a scoped project, not a fixed quote.Managed growth
From $1,500/moTypical starting guidance for agreed ongoing work.Advanced work
CustomComplex systems and multi-location requirements.All guidance is in USD. Final scope, fees, tool costs, media spend, usage, and terms require a proposal.
Keep what works.
Fix the part that needs attention.
Start with your existing website and tools. Any integration depends on access, compatibility, and the agreed scope; a rebuild is not the default.
Useful detail, when you need it.
What does the free scan actually check?
It attempts to fetch a public website URL and checks reachability, HTTPS/TLS, metadata, headings, contact discoverability, and fetch timing. The action plan links observations to suggested fixes and verification steps. Content loaded by JavaScript or blocked from the fetch may not be visible to the checks.
Will it tell me how much revenue I am losing?
No. Technical observations do not reveal lost revenue, conversion rates, or why a visitor left. Those questions need business context and suitable measurement. You can request a separate contextual review.
Will this change my website?
No. The scan reads a public page; it does not edit your website. You do not need to supply a website password, credentials, or customer records.
What happens if I ask for a contextual review?
You can share your goals and contact details for a separate discussion. Saving a request is not a completed review or a promised response time. If you use the email option, you send the prepared draft through your own email application.
Can my own team use the plan?
Yes. Use the suggested fixes and verification steps with your team. If you want ROIzilla to implement changes, the work and fees are agreed separately in a proposal.
Already know what you want to explore?
The interactive journey and optional examples below explain possible customer workflows. They are demonstrations, not findings about your business.
Explore the connected journey
See where a customer’s next step can get lost.
Choose a phase, scroll through the journey, or take the optional guided tour. The example shows how the pieces fit together.
Eight phases · pause anytime.
Scroll or select a phase to explore ↓
01 / Find customers
Reach people who need your service.
Choose who to reach and test a message that speaks to their needs.
What we can build
- Customer research
- A clear service message
- A small campaign test
Optional example and technical details
Optional example with made-up numbers. These are not client results or promised gains.
TRACE THE LEAK
SOPScriptTemplateTEST HYPOTHESIS
Click-throughBASELINE → TEST TARGET1.2%→1.8%
Delivered impressions → engaged visits
Finding: Broad targeting buys attention without proving intent.
Proposed work: Test audience × promise × surface. Compare delivered cost and qualified response before increasing spend.
Model assumptions; validate with measured evidence.
Record delivery, spend and qualified response for each audience, creative and destination. Change one hypothesis at a time.
SOP
Record delivery, spend and qualified response for each audience, creative and destination. Change one hypothesis at a time.
Script
Confirm the goal, ask what prevents the next step, explain the relevant option and agree a specific next action.
Template
Context → finding → evidence → proposed change → owner → acceptance → next review.
Training
Walk through the current stage, practice one exception, then complete the checklist with a reviewer.
FAQ
How do we know the change helped? Compare qualified downstream outcomes against a predeclared baseline or experiment.
QA rubric
Correct context, permission, accurate information, complete handoff and attributable outcome.
Planning allocations are separate from the illustrative HUD assumptions.
Review the handoff and completion checks with your team before launch.
Explore capabilities for this work →02 / Explain the service
Help visitors know what you do.
Make your website easy to read, with clear services and a way to contact you.
What we can build
- Page headings and layout
- Answers to customer questions
- Clear contact links
Optional example and technical details
Optional example with made-up numbers. These are not client results or promised gains.
TRACE THE LEAK
SOPScriptTemplateTEST HYPOTHESIS
Click → engaged visitBASELINE → TEST TARGET65%→80%
Click → page → engaged visit
Finding: The audience arrives, but the experience does not earn the next action.
Proposed work: Test the headline, proof, speed and CTA against engaged visits. Match the experience to the promise that brought the visitor.
Model assumptions; validate with measured evidence.
Measure meaningful engagement and destination errors. Compare one message hypothesis across consistent audiences, then review downstream lead quality.
SOP
Measure meaningful engagement and destination errors. Compare one message hypothesis across consistent audiences, then review downstream lead quality.
Script
Confirm the goal, ask what prevents the next step, explain the relevant option and agree a specific next action.
Template
Context → finding → evidence → proposed change → owner → acceptance → next review.
Training
Walk through the current stage, practice one exception, then complete the checklist with a reviewer.
FAQ
How do we know the change helped? Compare qualified downstream outcomes against a predeclared baseline or experiment.
QA rubric
Correct context, permission, accurate information, complete handoff and attributable outcome.
Planning allocations are separate from the illustrative HUD assumptions.
Review the handoff and completion checks with your team before launch.
Explore capabilities for this work →03 / Make contact easy
Make it easy to ask for help.
Use a short form so requests reach your team with the details they need.
What we can build
- A short request form
- Useful questions
- A tested path to your team
Optional example and technical details
Optional example with made-up numbers. These are not client results or promised gains.
TRACE THE LEAK
SOPScriptTemplateTEST HYPOTHESIS
Visit → leadBASELINE → TEST TARGET5%→7%
Visit → call or form → valid lead
Finding: The ad makes a promise the landing page does not continue.
Proposed work: Match the page, offer and form to the message that earned the visit. Reduce friction without losing qualification.
Model assumptions; validate with measured evidence.
Preserve campaign context. Ask only the fields needed for the next decision. Review form errors and lead quality.
SOP
Preserve campaign context. Ask only the fields needed for the next decision. Review form errors and lead quality.
Script
Confirm the goal, ask what prevents the next step, explain the relevant option and agree a specific next action.
Template
Context → finding → evidence → proposed change → owner → acceptance → next review.
Training
Walk through the current stage, practice one exception, then complete the checklist with a reviewer.
FAQ
How do we know the change helped? Compare qualified downstream outcomes against a predeclared baseline or experiment.
QA rubric
Correct context, permission, accurate information, complete handoff and attributable outcome.
Planning allocations are separate from the illustrative HUD assumptions.
Review the handoff and completion checks with your team before launch.
Explore capabilities for this work →04 / Follow up
Keep requests and estimates moving.
Plan useful replies and reminders so the next step does not depend on memory.
What we can build
- Follow-up messages
- Answers to common questions
- When to send and stop
Optional example and technical details
Optional example with made-up numbers. These are not client results or promised gains.
TRACE THE LEAK
SOPScriptTemplateTEST HYPOTHESIS
Lead → engaged leadBASELINE → TEST TARGET55%→70%
Identity → permission → useful follow-up → response
Finding: Every prospect receives the same sequence regardless of their questions.
Proposed work: Sequence FAQs, proof, useful tools and remarketing by observed engagement. Allocate the next phase budget to supported opportunities.
Model assumptions; validate with measured evidence.
Match the next asset to the unresolved question. Track permissioned account and contact signals; suppress opt-outs across sequences.
SOP
Match the next asset to the unresolved question. Track permissioned account and contact signals; suppress opt-outs across sequences.
Script
Confirm the goal, ask what prevents the next step, explain the relevant option and agree a specific next action.
Template
Context → finding → evidence → proposed change → owner → acceptance → next review.
Training
Walk through the current stage, practice one exception, then complete the checklist with a reviewer.
FAQ
How do we know the change helped? Compare qualified downstream outcomes against a predeclared baseline or experiment.
QA rubric
Correct context, permission, accurate information, complete handoff and attributable outcome.
Planning allocations are separate from the illustrative HUD assumptions.
Review the handoff and completion checks with your team before launch.
Explore capabilities for this work →05 / Book the next step
Give each request a person to call.
Send the request to the right person, with notes and a clear next step.
What we can build
- Questions about the job
- Rules for who calls back
- A booking handoff
Optional example and technical details
Optional example with made-up numbers. These are not client results or promised gains.
TRACE THE LEAK
SOPScriptTemplateTEST HYPOTHESIS
Pitch → saleBASELINE → TEST TARGET22%→30%
Contact → qualify → book → show → pitch → sale
Finding: Unowned callbacks let intent cool before anyone responds.
Proposed work: Assign an owner, response window and qualification script. Route to a person or approved workflow with context intact.
Model assumptions; validate with measured evidence.
Check contact permission and channel preference. Capture need, fit, timing and the agreed next action. Honor stop requests.
SOP
Check contact permission and channel preference. Capture need, fit, timing and the agreed next action. Honor stop requests.
Script
Confirm the goal, ask what prevents the next step, explain the relevant option and agree a specific next action.
Template
Context → finding → evidence → proposed change → owner → acceptance → next review.
Training
Walk through the current stage, practice one exception, then complete the checklist with a reviewer.
FAQ
How do we know the change helped? Compare qualified downstream outcomes against a predeclared baseline or experiment.
QA rubric
Correct context, permission, accurate information, complete handoff and attributable outcome.
Planning allocations are separate from the illustrative HUD assumptions.
Review the handoff and completion checks with your team before launch.
Explore capabilities for this work →06 / Agree and get paid
Make quotes and payment clear.
Connect the agreed work, invoice and payment so both sides know where things stand.
What we can build
- Quote and approval steps
- Invoice and payment steps
- Checks for completed payment
Optional example and technical details
Optional example with made-up numbers. These are not client results or promised gains.
TRACE THE LEAK
SOPScriptTemplateTEST HYPOTHESIS
Sale → completed transactionBASELINE → TEST TARGET88%→96%
Proposal → contract → invoice → payment
Finding: Accepted proposals stall between agreement, invoice and payment.
Proposed work: Clarify scope, price and terms. Connect the contract, checkout and invoice to one order record, then reconcile completion.
Model assumptions; validate with measured evidence.
Confirm scope and terms before acceptance. Record invoice, payment and fulfillment independently. Recover failed transactions without duplicating charges.
SOP
Confirm scope and terms before acceptance. Record invoice, payment and fulfillment independently. Recover failed transactions without duplicating charges.
Script
Clarify scope, payment timing, approval owners and handoff expectations before requesting commitment.
Template
Order summary, payment-event map and transaction reconciliation checklist.
Training
Walk through the current stage, practice one exception, then complete the checklist with a reviewer.
FAQ
How do we know the change helped? Compare qualified downstream outcomes against a predeclared baseline or experiment.
QA rubric
Correct context, permission, accurate information, complete handoff and attributable outcome.
Planning allocations are separate from the illustrative HUD assumptions.
Review the handoff and completion checks with your team before launch.
Explore capabilities for this work →07 / Finish the work
Help your team finish what was promised.
Use clear job steps and checks so the work is ready for the customer.
What we can build
- Checks for available time
- Job checklists and training
- A final review with the customer
Optional example and technical details
Optional example with made-up numbers. These are not client results or promised gains.
TRACE THE LEAK
SOPScriptTemplateTEST HYPOTHESIS
Monthly capacityBASELINE → TEST TARGET8 jobs→20 jobs
Sale → fulfilled work → collected cash
Finding: More orders cannot pass through a full delivery schedule.
Proposed work: Connect sales pace to available capacity. Install the delivery checklist, training, support and acceptance handoff.
Model assumptions; validate with measured evidence.
Reserve capacity before promising dates. Track labor, materials, QA, acceptance and collections separately. Escalate exceptions.
SOP
Reserve capacity before promising dates. Track labor, materials, QA, acceptance and collections separately. Escalate exceptions.
Script
Confirm the goal, ask what prevents the next step, explain the relevant option and agree a specific next action.
Template
Context → finding → evidence → proposed change → owner → acceptance → next review.
Training
Walk through the current stage, practice one exception, then complete the checklist with a reviewer.
FAQ
How do we know the change helped? Compare qualified downstream outcomes against a predeclared baseline or experiment.
QA rubric
Correct context, permission, accurate information, complete handoff and attributable outcome.
Planning allocations are separate from the illustrative HUD assumptions.
Review the handoff and completion checks with your team before launch.
Explore capabilities for this work →08 / Stay in touch
Stay in touch after the job.
Ask for honest feedback and plan useful contact when customers need you again.
What we can build
- Feedback requests
- Referral follow-up
- Repeat-customer reports
Optional example and technical details
Optional example with made-up numbers. These are not client results or promised gains.
TRACE THE LEAK
SOPScriptTemplateTEST HYPOTHESIS
Referral participationBASELINE → TEST TARGET8%→15%
Delivered value → review → referral → new demand
Finding: Campaign reports stop at the sale, missing margin, retention and referrals.
Proposed work: Reconcile costs and outcomes. Compare cohorts and controlled experiments; version the winning SOP and reuse it where evidence supports fit.
Model assumptions; validate with measured evidence.
Ask for honest feedback without gating reviews. Attribute referrals, compare contribution and test changes before promoting a new blueprint.
SOP
Ask for honest feedback without gating reviews. Attribute referrals, compare contribution and test changes before promoting a new blueprint.
Script
Confirm the goal, ask what prevents the next step, explain the relevant option and agree a specific next action.
Template
Context → finding → evidence → proposed change → owner → acceptance → next review.
Training
Walk through the current stage, practice one exception, then complete the checklist with a reviewer.
FAQ
How do we know the change helped? Compare qualified downstream outcomes against a predeclared baseline or experiment.
QA rubric
Correct context, permission, accurate information, complete handoff and attributable outcome.
Planning allocations are separate from the illustrative HUD assumptions.
Review the handoff and completion checks with your team before launch.
Explore capabilities for this work →Connect the next step.
Use the example to frame a real business question. Your scan findings will depend on the available evidence.
Get My Free Growth & Revenue ScanOptional: explore the measurement and planning examples
These interactive examples use made-up numbers, not client results. Explore sample reports, forms and measurement tools. Your project will have its own agreed work and price.
ACTIVITY → DATA → INTELLIGENCE → WORKIf it matters,
If it matters,
instrument it.
A conversion change means little if the events are missing, duplicated or disconnected from revenue.
EVENT DICTIONARY MODELED
Select an event to inspect its context and expected handoff.
FROM A FINDING TO AN ASSIGNED CHANGE
Complete the conversion event chain
Finding: form submissions have no shared identity with the CRM handoff. An apparent lead drop could be a measurement defect.
Evidence needed: event payloads, duplicate counts, CRM receipts and reconciliation for the same reporting window.
Recommended work: map event IDs, fix deduplication, reconcile the CRM handoff and verify revenue linkage.
Scope, acceptance & capabilities
Review the handoff and completion checks with your team before launch.
Includes event dictionary, mapping, QA and one reconciliation review. Excludes paid media, historical data reconstruction and new channels. Two structured revision rounds; defects are corrected separately.
Find analytics, CRM and automation capabilities →TEST THE MECHANISMA better result.
A better result.
Or a better question.
Hypothesis: progressive qualification increases completed leads without lowering downstream quality.
CONTROL · STATIC FORM2.1%
VARIANT · PROGRESSIVE FORM3.0%
RELATIVE LIFT · SYNTHETIC DATA+42.9%
Decision gate: valid randomization, predeclared sample, lead quality, contribution and no guardrail regressions.
ONE JOURNEY. MANY POSSIBLE PATHS.Find the next combination
Find the next combination
worth testing.
Account → buying role → positioning → surface → next action. Compare the opportunity before allocating the next phase budget.
Learn which roles respond to which promise before concentrating spend.
$3,000Synthetic ABM example. Signals are assumed permissioned, account-relevant interactions. No pixels, identity enrichment or audience uploads run here.
MAKE LEARNING REUSABLEEvery test can improve
Every test can improve
the next system.
ObserveMeasureDiagnoseBuildTestLearnStandardizeScale
Audience · who respondsAccount · who participatesMessage · what resonatesJourney · how decisions happenExperiment · what was testedEconomics · what creates contribution
Documented acquisition, delivery and retention reduce dependence on individual memory. That can support a more transferable business; enterprise value still requires business-specific financial evidence.
YOUR OUTPUT, MADE CONCRETEFrom a funnel finding
From a funnel finding
to a working system.
Where does revenue come from?
Where are you losing it?
Why is it happening?
What should change next?
Did the business get better?
How a scoped Funnel Engineering Sprint works
Representative sequence: discover and baseline; analyze and prioritize; design; build and instrument; launch and validate; measure and hand off. A six-week sprint is one planning template, not a universal delivery promise.
Agree deliverables, access, dependencies, revision rounds, stabilization period and acceptance criteria before work begins. Additional funnels, brands, channels or integrations become separately scoped change requests.
Bring the question to your own business.
Add your website or a short description of your idea. We’ll help you carry it into an email-ready request.
The request is reviewed by our team after you choose to email it.
One website. A clearer next step.
Know what to work on next.
Start with what can be observed. Get a prioritized website action plan, then decide what deserves your time.
Check my websiteFree technical scan. Optional contextual review. Implementation by proposal.